While it’s perfectly possible for you to create homemade brochure holders using cardboard, you might as well buy real brochure holders if you truly want to achieve a professional look.
However, you can create your own professional looking brochures even if you are not a designer. Follow these tips to get started.
1. Figure out what your customers really want
It’s probably not the first time you think about how to market your business, your products or your services. If you want your brochure to be an effective sales tool, you first need to figure out what your customers really want.
Ask yourself what kind of problem your ideal customer might have, and how your products or services could help them solve this problem.
2. Think about the message you want your brochures to convey
You want your brochures to convey a message that will catch the attention of your customers. Your brochure should do more than just tell people to buy your products. It should tell them why they need to buy your products, and how they will feel after they have bought and used them.
3. Use a design template
If you want people to take your business and your products or services seriously, you need to make sure your brochure looks professional. Don’t use too many different fonts or colours, and don’t confuse readers with a strange page layout.
If you don’t want to hire a designer, go online and look for brochure design templates to help you.
4. Choose the right colour scheme
Choosing the right colour scheme will help you create brochures that you will be proud to display in your brochure holders.
Unless you are creating a brochure for products that are meant for kids, don’t use too many colours in it. Two or three complementary colours that match the type of product or service you are selling should do the trick.
5. Add quality images of your products
As long as you own a good digital camera or a cellphone, you should be able to take good pictures of your products to add them to your brochures. Your customers want to know what your products look like before buying them.
If you are selling services, you could use pictures that show how your customers will feel when they do hire you.
6. Use attractive headlines and bullet points
If the cover of your brochure can convince your customers to look inside, don’t lose their attention and interest with endless paragraphs that seem to lead nowhere.
Use unique headlines that will catch the eyes of readers, and use bullet points to convey your message and to let people know what you expect them to do after reading your brochure.
7. Make sure your brochures are easy to read
Your brochure needs to be well written, but it also needs to be easy to read. Don’t use tiny fonts that can only be read with the help of a magnifier, or that are almost the same colour as the background of the brochure. If you have any doubts, ask someone you trust if they find your design easy to read before you print it out.
8. Don’t forget to proofread everything
You also need to proofread the text of your brochure more than once. Nothing looks more unprofessional than a brochure full of awful typos, so make sure you are doing it right.
If you are struggling with grammar and spelling, it could be a good idea to pay a professional proofreader who will add the final touches to your creation.