The importance of the packaging of a product cannot be overstated. This is the first thing that a potential customer will see and it needs to make an impression. It is true that you should never judge a book by its cover, but everyone does. When two products are equal in every other way, the one that has the most attractive or eye-catching package design will win the day.
How do you make sure that your product puts its best foot forward at all times? You need to be creative and always keep an eye on what the competition is doing. For that reason, we have put together a list of some of the recent product packaging design trends that we love.
1. Clean and simple
Minimalist designs for packaging is very popular right now. Designs that are clear and without clutter so that the product can be easily identified from afar are a good way to make an impression from the other end of the store.
2. Tell a story
It is not always about the colours, fonts or materials used. Sometimes you need to tell a story with your packaging. Brand loyalty is often driven by companies that show that they care about the consumer and the world around them. For example, if you want to appeal to millennials then it is wise to clearly show that you value a sustainable form of packaging over a bright and decorative one.
Another way that you can tell a story with your packaging is to have the name or picture of the individual that was responsible for packing the box at the plant. This adds a personal touch and shows that you are not just a faceless corporation, but a company of happy employees.
3. Be creative with the process
If you have a box that you are planning to ship a product in you could easily have your logo printed on there or you could do something a little more creative. You could use stamps, stickers or anything else that you can think of to make the experience of receiving and opening one of your products really special.
4. Leverage social media
This idea gets thrown around a lot and the truth is that many companies lack the creative chops to pull it off well. The idea is that you will have created a package or product that forces the consumer to share it via there social media platforms. One of the best examples of this is the labels that Coke Cola put together with names on them. As soon as someone randomly got a bottle with their name, or a friend’s, the temptation would be to share an image of it. This worked really well and increased their organic presence online at no extra cost.
Be warned though, this can backfire if the execution isn’t flawless. You should run through a small test to see if there is an appetite for your idea before you roll it out to the whole marketplace.
5. Old school cool
Everyone seems to love going vintage this year. Old trends and fashions are coming back and this has not skipped the packaging industry. What makes this so attractive to the younger generation is that the past has been romanticized through movies and TV. There is also a strong connotation between older manufacturing methods and better materials and longevity. For this reason, you may see packaging that harkens back to a bygone era. Boxes made to look like old luggage trunks or lunch boxes.